About This Project
As part of my work for Cosfia Software Solutions, a subsidiary of Cleaning Facility Services (CFS) I was given the opportunity to produce a intro video to a presentation between CFS and one of their ongoing clients, Fitzrovia. The goal of this presentation was to renew the relationship between the two companies for the sake of selling CFS's services to Fitzrovia's upcoming residential projects. This video was in production for about a week before the meeting was scheduled and in that time I was in charge of every stage of the video's production. It began with research in order to understand Fitzrovia's core corporate values and their mission in creating housing in the Greater Toronto Area as well as their commitment to presenting themselves as providing the greatest residential experiences to tenants. Following that came scripting and storyboarding, a process which involved working directly with the CEO of CFS in order to better understand what would be talked about in this presentation and how to best introduce these elements in video form. After the script was created a copy was sent out to a freelance voice over artist who provided the audio for the video as well as shopping for music to use. Once both of these elements were gathered I began work on creating a video from the storyboard I had created, working in Adobe Premiere Pro and Adobe After Effects in tandem to produce the video seen above.
